# Liquem ยอดนิยม ต่อยอดความสำเร็จสู่ Pop-up Event

**By Onion** · 2026-09-29

## Toy-Like, and Somehow Elegant

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The phrase Liquem uses for its own rings is toy-like texture. Plump resin with tiny glitter suspended inside. It really does look like a toy. Then you put it on and it does not read as childish at all. It reads as a choice.

That contradiction is what stopped people from the first day of the Liquem pop-up at Onion.

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Liquem began in Japan in June 2017. The name is a coined word, Liquid plus Gem, taken from an imaginary cocktail with gemstones melted into it, a sweet drink that lifts your mood. And if it is a cocktail, the thing perched on the rim is a cherry. That is where the cherry earring came from, and it has been the brand's signature ever since.

The other thing that separates Liquem from most jewellery brands is the clip-on. Most pieces are made in both pierced and clip versions, so anyone can wear them whether or not they have piercings. Everything carrying the Liquem name is designed and produced in-house, and the main store is in Laforet Harajuku, Tokyo.

Onion ran the brand's first pop-up in Thailand, and the response ran past what we had planned for. The lot now back on the shelf is a direct result of that: Edit Play Cherry Earrings in three colours, two of them produced for Onion alone.

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> The Liquem cherry is not just fruit. It is the thing on the rim of the glass, which is the whole brand in one piece.

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Edit Play is the most detailed line the brand makes: a long stem, a knot rendered precisely, and a baked-on paint finish. Not a cartoon cherry. A cherry with structure.

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Things that look like play are usually the things somebody took most seriously.

**Tags:** Brand Story, FW26, Japan, Liquem, Pop Up

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> Source: [onionbkk.com / Onion](https://onionbkk.com/blogs/blog/liquem-popup-cherry-restock)