# FRITUR FW26: งานปักมือจากโซล บนทรง Heritage และ Workwear ตะวันตก

**By Onion** · 2026-09-04

## A Kyoto name on a Western cut

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The jacket that introduced most people to FRITUR is called the Kyoto Work Jacket. The shape is a European chore coat: linen, patch pockets, heavy seams. What sits on the collar and chest is hand embroidery, motifs you have to stand close to read.

That contradiction is what the label has always done, and Fall/Winter 2026 is the season where it reads clearest.

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FRITUR is a Seoul label, launched in July 2023 under Wafer and founded by Seo Bo-ram. The name is Friday and Saturday pushed together, and that is close to the entire brief: clothes for days that do not need to hurry, days spent traveling, days spent doing nothing at home. Silhouettes are relaxed, cut without a gender split and without much regard for a season calendar.

The Eastern half of the brand sits in the hand. Embroidery, hand stitching, patchwork, laid onto natural linen and cotton. Even the naming comes from that side: Kyoto Jacket, Kyoto Denim, Kyoto Lace. This year the label opened FRITUR Hannam, a second flagship after FRITUR Dosan, built as an archive you can walk through. The wall facing the entrance is a single handmade sashiko embroidery panel.

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The Western half sits in the pattern. FW26 is titled "ARCHIVE: Taste is a layer of time." The studio went back through its own vintage archive and pulled out shapes the West has been wearing for a century: bombers, windbreakers, gardening aprons, straight-leg denim, old European lace capes. None of them are redrawn. They are used as blank paper for the handwork to run across.

The two halves agree on one thing, which is why they hold together: good things take time. Western workwear looks best faded and worn thin. Eastern hand embroidery has to be sat down with, one stitch at a time. The garment-washed linen running through this collection is simply that clock, started early.

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> The shapes come from the West. The hands that finish them do not. That is the center of FW26.

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This is FRITUR's first season at Onion, and these are clothes waiting for time to sign them.

**Tags:** Embroidery, Feature, FRITUR, FW26, Korea, Workwear

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> Source: [onionbkk.com / Onion](https://onionbkk.com/blogs/blog/fritur-fw26)